Wednesday, January 19, 2011

19th Century Four Walling


I'm having a blast working on my Magic Detective Blog. I can't get enough of the history of magic. But I have to say that the 'Go To HELLer' Blogs wore me out. I still have another Heller blog yet to do and I've decided to put it off for a while because I'm tired, lol. Give me something easy like painting, lol!

Actually, I'm working on a piece on Raymond right now that has to be done pretty soon (personal deadlines). But I wanted to mention something about Heller that I found interesting. Back in Heller's day you rarely got hired to do a show. Instead, you had to rent the hall and do all the promotion. Basically, Heller invented what we call today 4 Walling! If you aren't familiar with that, it's the technique used by the Casinos in Las Vegas. The shows lease the theatre and have to pretty much pay for everything. The hotel casino has very little risk in those cases. If a show makes no money they get kicked out and a new one comes in....but you still owe the money.

Though in Heller's case he knew what he was doing. He died with an estate worth over $350,000.00. That is 19th Century money, it would be in the millions today.

Heller, died in 1878 and was WAY ahead of his time.

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